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Bridgestone chosen as sole tire partner for Maserati MCPURA

Brussels, Belgium – Bridgestone is the sole tire partner for Maserati’s new MCPURA. Successor to the acclaimed MC20, the Trident Brand’s first super sportscar, the Mas...

2026.05.26
Yokohama Tire’s newest Geolandar is now available

Santa Ana, CA –Yokohama Tire’slatest addition to its GEOLANDAR line – theGEOLANDAR H/T4™– is now on sale. The durable all-season highway tire, engineered for light tr...

2026.04.30
Nexen Tire selected as original equipment for the new BMW iX3

Seoul, South Korea – NEXEN TIRE has announced that its premium sport performance tire, the N’FERA Sport, has been selected as original equipment for the new BMW i...

2026.03.10
Yokohama Rubber’s tires coming factory-equipped on the Suzuki Wagon R

Yokohama Rubber’s tires coming factory-equipped on the Suzuki Wagon R Hiratsuka, Japan—The Yokohama Rubber Co., Ltd., announced that it is supplying its B...

2026.01.16
Yokohama Tire returns as title sponsor of 2026 Porsche Sprint Challenge

Yokohama Tire returns as title sponsor of 2026 Porsche Sprint Challenge Santa Ana, CA – Yokohama Tire announced it has renewed its partnership with t...

2025.11.17
Conforming to value, exceeding in quality!

2025.10.20
Continental wins retro bike tire segment in Motorrad

Hanover, Germany – Continental sets the standard for tires on modern retro bikes. In the tire test conducted by the German trade magazine MOTORRAD (edition 20/2025 publ...

2025.10.13
Yokohama Rubber’s ADVAN Sport EV tires coming factory-equipped on GAC AION’s Hyptec HL

Hiratsuka, Japan—The Yokohama Rubber Co., Ltd., announced that it has begun supplying its ADVAN Sport EV tires as original equipment for the new HYPTEC HL SUV launc...

2025.08.13
Continental’s ultra-high-performance tires lead sales

Hanover, Germany – Continental is continually expanding its strong position in the global market for ultra-high-performance (UHP) tires. UHP tires are technologic...

2025.07.21
The 12th Global Tire Technology Forum was grandly opened in Yantai!

2025.06.23

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